New Avon catalogs
Going through Avon Campaign 2 2026 US, the first thing that caught my eye is how much of the lineup feels straightforward and usable. Nothing looks overly complicated or “for experts only,” which honestly makes the catalog easy to flip through. You see a lipstick, you immediately know what finish it has. Same with the eyeliners, shadows, even the skincare—everything is pretty clear at a glance.
Lip Color That Doesn’t Overthink It
The makeup section starts with matte lipsticks in solid, wearable shades. The Glimmer Matte Lipstick has that soft, velvety swipe you can almost imagine just by looking at the photo. The colors range from mauves to deeper berries and a brighter chili red. It’s the kind of selection where everyone could probably find a shade they wear all the time. And the price drop shown in the catalog makes it feel like a good chance to restock without guilt.
Right next to it, the lip markers and lip butters keep things lighter. The TPSY marker looks fun for people who prefer a stain-like effect—less maintenance, still noticeable. The butter version from fmg LOVE has a shinier finish with those peachy and rosy shades that usually work for everyday makeup. I liked that they included oils like olive and apricot; it makes sense for comfort.
The lip oil looks very glossy in the photo—almost like something you would just toss into your bag for quick touch-ups. And the Glimmer Lip Conditioner seems made for winter months. The formula mentions mango butter and vitamin E, which checks out visually since it looks creamy and not sticky.
Eyes: Simple Tools, Big Difference
One trend in Avon Campaign 2 2026 US that I noticed is practicality. The eye section really leans into that. The eyeshadow quads are small, compact, and come in surprisingly different shade families—from cool blues to soft browns, plums, pink neutrals. The model wearing the blue set actually gives you a good idea of how bold or soft you could go with it. Nice to see a real application shot instead of just color pans.
The eyeliners are also pretty no-nonsense. Retractable brow pencils in common brow tones, long-wear pencils with built-in sharpeners, and liquid liners in basic black as well as colors like deep green and navy. The catalog emphasizes waterproof and smudge-proof, which is basically what most of us look for in eyeliners anyway. The felt-tip liquid pen looks like it would be easy to control—thin but not flimsy.
Prepping the Skin: A Bit of Glow, a Bit of Smoothness
The GLOKOLOR mist and primer stand out visually because of the cool tones in the packaging—light blue lettering, semi-transparent bottles. They look refreshing, almost like something you’d keep in your fridge in summer. Aloe, agave, and algae extracts seem fitting for that vibe. The serum pencil for lips is an interesting idea too; peppermint and argan oil sound nice for smoothing without feeling heavy.
Then the skincare shifts into the Anew and Beyond Glow lines. The Anew Ultimate Supreme cream looks rich and silky in the jar—pretty much a classic “treat yourself” moisturizer. The description focuses on firming and radiance, which lines up with how glossy the cream appears in the photo. It doesn’t look greasy, just thicker, like a cream you’d use on tired skin when you need that extra bounce.
Beyond Glow goes into niacinamide territory. Both the serum and the all-in-one cream look simple and clean, the brown dropper bottle next to the soft white jar. The catalog mentions pore reduction when used together, but even aside from that, the texture looks lightweight. If you like uncomplicated routines, these two seem designed for that.
Cleansers With a Purpose
One thing I appreciate is that Avon Campaign 2 2026 US actually separates cleansers by skin need instead of pretending one fits all. The brightening cleanser with vitamin C is in a cheerful orange label—easy to spot. The hydrating one with hyaluronic acid and niacinamide has a calming teal color. And the exfoliating option for oily skin uses pink. The packaging cues are very practical: you don’t have to squint to figure out which is which.
The bubbles around the hydrating formula in the image make it feel gentle, like the type of cleanser that doesn’t leave you tight afterward. And the exfoliating version includes salicylic acid, which is a very standard ingredient for unclogging, so nothing surprising there—just useful.
Sun Protection and Daily Serums
Near the end, the catalog includes sunscreens from Isa Knox Anew Solaire. They all have SPF 50, which is great for daily routines. The mineral version is especially good for sensitive skin, and the packaging looks sturdy enough to toss in a bag without worrying it will leak. The Power Serum, shown in a sleek copper-tone tube, visually feels more “advanced,” like something you’d use if you’re trying to improve texture and fine lines over time.
The design here feels intentional—skincare that looks like skincare, not overly fancy but not clinical either. Just clean and easy to understand.
A Makeup and Skincare Edit That Feels Usable
Everything in Avon Campaign 2 2026 US looks like it’s meant for people who want practical beauty routines. Buildable lip colors, eyeliners you can trust to last, mists you can spray before or after makeup, and moisturizers that actually look hydrating. No drama, no confusing steps—just everyday items with a few fun color moments mixed in.
